Category Archives: Shop news

News about Chain Reaction Bicycles

More travel, less riding

So why show a picture of airport pillows? Because you really don’t want to be sitting next to anyone of those pictured wearing a red shirt. Everyone knows what happens to people wearing Red Shirts in Star Trek!
So I’m on the road again, this time in Phoenix on business. I’m on the Board of Directors of the NBDA (National Bicycle Dealers Association) and we hold one of our annual meetings at the IBD (Independent Bicycle Dealer) Summit at this mid-swank Marriott just outside of town.

Monday was my travel day; a pretty uneventful pair of flights first to Las Angeles and then on to Phoenix. Nice day for flying with great views, including Santa Catalina Island which looks suspiciously like Watopia in Zwift.

The NBDA meetings went from 7:30am through 4:30pm on Tuesday, including a working lunch. That’s a long time to be stuck in a seat! Later that evening the IBD Summit itself started, featuring a new-era communications guru, Scott Stratten, here to tell us how important it is to immediately, as in within minutes, respond to customer issues brought to your attention in any form, including tweets. He had some very amusing stories to illustrate his point, incuding the twitter exchange below-

More soon. No riding though. Grrr.

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Does your bike shop do this for you?


When others are inside looking through their window at the rain, you can count on Team Chain Reaction to be out there in the muck, clearing the roads for cyclists! Sure, you could be sensible and buy one of our super-cool Wahoo Fitness Kickr2 trainers and imagine you’re riding up Alpe d’Huez or a nice loop on a tropical island, but just in case you aren’t that person, and even if you are, we’ll be out there.

It’s how my father brought me up, and Kevin, for better or worse, it’s how his father is bringing him up too! –MikeJ (That’s Kevin in the video, clearing the road)

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