It’s hard, as a business owner, to stay upbeat and focus on the positive sometimes. There are so many things that go right but what you hear about, what you spend a lot of time doing during the day, and sometimes losing sleep over at night, are those things that go wrong. Today is one of those days.
I spent untold hours trying to put together a reasonable email advertising a sale we’re having, trying to make it somewhat interesting, knowing of course that I’m pretty severely graphically-challenged so I can spend hours at it and it’s still not going to look pretty. To say that is a drain on me is an understatement; I can type all day long and be reasonably coherent and pleased with the results, but it’s rare that, when I finally hit the “send” key and it goes out to 5,238 people, I’m not thinking I could have done better, that many will regard it as yet another piece of spam in the inbox (despite the fact that they are our customers or signed up on-line for our emails). Continue reading