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Big changes ahead for Chain Reaction?

We had some visitors today from Trek, helping us look at ways to improve our Redwood City facility. Not that 1985 retail standards aren't fine for many, but these days a business has to be as efficient and appealing to as many customers as practical. We've been at our current location for about 25 years, since before either my brother or I had kids. As the song says, what a long strange trip it's been! We consider ourselves very fortunate that Trek has taken enough interest in our continued success to help us map the future. If things work out, they're going to have to work out pretty fast, because we really can't have the shop in pieces much past April!

So if you see me a bit stressed out, trying to figure out how to get seven impossible things done by noon, now you know why.

Actually, the design people weren't the only Trek folk who dropped in. We also had a visit from Keith Bontrager, the man behind the name found on so many components on Trek bikes. Keith is one of the best; he tells it like it is and pulls no punches, even when talking about his own product. The good news was that there really was very little negative feedback to offer this trip! Bontrager wheels in particular are now among the most, if not the most-reliable on the market. We like that.
Post date: 2011-01-18 00:21:44
Post date GMT: 2011-01-18 07:21:44
Post modified date: 2011-01-18 00:24:04
Post modified date GMT: 2011-01-18 07:24:04
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